HEAD, ACQUISITION & PORTFOLIO (DEPOSITS) HEAD, ACQUISITION & PORTFOLIO (DEPOSITS) …

Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
HEAD, ACQUISITION & PORTFOLIO (DEPOSITS)
Job Purpose Summary
To drive and be responsible for the creation and maintenance of user journey and experience within the retail/corporate websites of the bank.

Key Responsibilities and Accountabilities
List down the essential duties and responsibilities of the job in the 3 areas below, where applicable.

Functional (job responsibilities)

  • Maintain content update for both HLB and HLISB corporate website.
  • Drive performance of both corporate website by creating relevant experience that will improve website pageviews, bounce rate, SEO, organic traffics & application / lead submission rate.
  • Use digital marketing tools such as Adobe Experience Manager & Adobe Analytics to make recommendations on enhancement and A/B tests to be performed on the corporate website in order to enhance website performance as listed above.
  • Work closely with Business, Content owners, BIAU team and designers to create and map relevant products with personas to enable cross selling and personalisation of experience / content
  • Deliver website analytics reporting and extract insights that will help us asses and improve content / offer / promo offered on the website and paid digital advertising.


Organizational (organizational responsibilities)
  • Point of contact for content on corporate / retail website for HLIB & HLISB


Jobholder Requirements

Education/Qualification
  • Minimum University Degree in Business, Finance, Marketing, Accounting, Engineering


Experience
  • Minimum 4 years of experience in digital marketing / Content marketing / Website Content Management / project Management / digital analytics
  • Very familiar with website analytics tools (Google Analytics or Adobe Analytics/Omniture)
  • Has experience using website Content Management Systes (Sitecore/ AEM/ etc)
Close
Loading...