Manager, Segment, Revenue & Channel Insights Manager, Segment, Revenue & Channel Insights …

Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Manager, Segment, Revenue & Channel Insights
Manager, Segment, Revenue and Channel Insights

The position is part of Analytics team with view on optimizing Hong Leong's multi-channel sales and service delivery. The candidate will also be heavily involved in Hong Leong's omni-channel strategies aspiration in order to provide superior customer journey and increase efficiency of self-service terminals
Key Responsibilities

  • Demonstrate excellent ability in identifying trends and opportunities across all channel and previous experience in report and dashboard automation.
  • Produce meaningful marketing KPI dashboards and monthly performance reports with actionable insight.
  • Provide insights for customer behavior on usage, services and develop tactics for digital migration via self-service terminals.
  • Coordinate monthly reviews and manage business relationships with key stakeholders and partners in Product, Digital Banking and Channel Teams
  • Participate in developing insights and strategies for omni-channel where customer execute "channel stitching" between digital, branches and self-service terminals
  • Participate in the development and application of channel behavior scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on different initiatives
  • Perform data extraction and analytics for the purposes of MIS reporting, campaign listing, campaign fulfillment, other communication listing extraction and analysis

Qualifications:

  • The candidate will need to have a strong background on Analytics and Reporting.
  • A strong background on Decision Management role is highly desirable
  • Minimum 3-5 years' experience in Segment or Channel Analytics in any industry. Experience in Banking, Insurance and Telco industry will be an added advantage.
  • Strong quantitative skills required including academic background in mathematics, statistics, business management, economics, engineering or other similar discipline.
  • Knowledge and previous experience with statistical modeling such as decision tree tools like CHAID or Logistic Regression is highly desirable
  • Knowledge of working with SAS, SQL or other programming languages.
  • Possess good writing and presentation skills
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