For Recruiters

Chief Marketing Officer - FinTech/ Digital Banking

Funds Partnership Asia Singapore
Posted 4 days ago Permanent Competitive
L
Posted by
Lyn Thum
Senior Recruitment Consultant
Our client is an award winning software solution provider to banks and fintech firms to enhance digital banking experience. As part of their expansion plan, our client is seeking a senior MarCom professional to join and lead the marketing function, to drive brand awareness and to elevate the brand’s presence to greater heights. This role is based in Singapore.

Responsibilities:

  • Defining, prioritising, and executing a comprehensive marketing strategy for the company, from development to optimization.
  • Develop and implement a comprehensive marketing strategy for the company to include brand marketing, product marketing, field marketing, marketing technology, demand generation, digital media, and educational initiatives. Increase brand awareness, leads, relevance, and reputation
  • Manage the creation and production of inspiring design, content, and campaigns that build the brand and ensure its consistency across all platforms.
  • Plan, develop, and implement various marketing and communication initiatives, including sales collateral, events, case studies, press releases, pitch decks, awards nominations, and executive communications
  • Keep updated on industry trends and competitors' positioning through ongoing market research
  • To expand and enhance existing and new client relationships, create and scale account-based marketing strategies.
  • Craft and deliver messaging and positioning as an expert storyteller
  • Promote successful launches and sales enablement through close collaboration with the product team
  • Create a pre-sales client experience by collaborating cross-functionally.
  • Maintain relationships with industry analysts and external agencies.
  • Align marketing with the company's vision.
  • Shape the general corporate strategy as a member of the leadership team.


Successful applicants will have the following skills and experience:

  • At least 10 years of proven expertise in B2B marketing, communications, and branding strategies across multiple regions in the enterprise/SaaS software industry
  • A solid understanding of the full digital marketing stack with extensive hands-on experience
  • Excellent interpersonal and communication skills.
  • Excellent analytical, creative, and organisational skills.
  • Enjoys the challenge of working in a lean, fast-paced and customer-focused environment.
  • Fintech or related industries experience is preferred


Please send a copy of your resume in MS Word format to Lyn at lyn@fundspartnership.com for a confidential discussion. Thank you

**All information will be treated with the strictest confidence. We regret to inform you that only short-listed applicants would be notified. Thank you for your understanding **

FUNDS PARTNERSHIP (ASIA) PTE. LTD
EA License No.: 15C7420
EA Reg No.: R1328173

ABOUT COMPANY
Singapore
15 Employees Asset Management

Funds Partnership is a global boutique executive search firm specialising in the investment management industry. Due to our clients’ location and language-specific needs, Funds Partnership focuses on 6 core markets: Singapore, Hong Kong, China, Japan, India and Australia – all which have thriving fund ecosystems.

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