Consultant, LIG Campaign Management, AIA Corporate Solutions

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

As a part of the AIA Corporate Solutions Division, the LIG Campaign Manager will be involved in the creation of worksite/virtual customer events/digital marketing campaigns for AIA Broking/Direct/IFA channel to cross-sell Life Insurance to existing insured members of corporate insurance base. This role will also manage an independent group of health and wellness vendors under AIA Flagship employee engagement program "AIA Workwell" to ensure its viability and relevance to the Employee Benefits market. In summary, the candidate will be responsible to develop, monitor and execute growth strategies for Life in Group business to achieve exponential growth.

Key Responsibilities
•\tWork with multiple stakeholders including Customer & Digital Marketing, Agency Management, Technology, including Group Agency and Group Corporate Solutions offices to drive Life in Group opportunities for brokers/ Tied FA/Partners/ Direct Team Channel.
•\tCreate new and multiple (onsite and digital) access strategies for AIA Consultants to engage the employees and dependant of AIA Corporate Customers for cross-sell opportunities of Life insurance
•\tDevelop targeted digital marketing campaigns in collaboration with Customer & Digital Marketing to define briefs, communications plan, deliverables, and creative strategy, consider all key strategic inputs to deliver activation and testing plan, so as to achieve higher LIG penetration for AIA Corporate Accounts
•\tWork with internal stakeholders within AIA Corporate Solutions (Operations, Underwriting, Claims, Middle Office etc) to identify corporate accounts with significant number of employees from various distribution channel to develop campaigns/initiatives to gain access to the customer base.
•\tManage the compilation and dissemination of regular reports, providing actionable insights and communicate opportunities for LIG adoption with the Distribution ChannelS, such as weekly monitoring of LIG events created, conversion of business, value of new business generated etc.
•\tInfluence the life product mix sold by agents at onsite/webinars events by working with Marketing to develop sales materials and collaborate with Agency Management to develop sales incentives.
•\tWork with Centre of Business Excellence to develop best practice training program in Life in Group.
•\tCollaborate with AIA Corporate Solutions sales team to communicate and promote new LIG initiatives across the AIA Tied Distribution.
•\tAny other projects or tasks as assigned

• Build and maintain effective long-term relationships and a high level of satisfaction with key decision makers and influencers at assigned brokers/ Tied FA/Partners/ Direct Team
• Develop and create demand for AIA's lead generation products by highlighting their ability to meet the client's needs
• Develop, implement and administer LIG sales and events for the Brokers/ Tied FA/Partners/ Direct Team
• Conduct Trainings for LIG concepts for the distribution channel

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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