Direct Marketing Manager (Consumer Banking) Direct Marketing Manager (Consumer Banking) …

Permanent, Full time
Be the first to apply
Permanent, Full time
Be the first to apply
Direct Marketing Manager (Consumer Banking)
Job Purpose
To grow sales revenue and profits of General Insurance business via OCBC Retail Banking by supporting the Head of Consumer Banking in managing business development and spearheading digitalisation initiatives jointly with partners from the Bank to strengthen the ecosystem build.

The Job
  • Project management with partners from OCBC to drive digitalisation initiatives and entrench into OCBC's ecosystem
  • Conduct market research and competitive analysis
  • Develop new product ideas with OCBC to meet the market requirements and manages product launches
  • Collaborate with OCBC to launch marketing and/ or sales campaigns to achieve business objectives
  • Track marketing and sales campaigns closely with agreed key indicators for success, and to develop action plans to deliver benchmark targets
  • Provide training and support to various sales channels/ platforms across OCBC
  • Undertake projects that will improve overall effectiveness of sales performance of Consumer Banking
  • Generate and anaylse monthly sales performance report for Consumer Banking
  • Support management in monthly management reporting to Senior Management
  • Participate in any ad-hoc projects assigned
  • Take accountability in considering business and regulatory compliance risks and take appropriate steps to mitigate the risks
  • Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
  • Highlight any potential concerns/ risks and proactively share best risk management practices

Our Requirements
  • Minimum Degree qualification from a recognized institution
  • At least 8 years of working experience with minimum 5 years of working in similar field
  • Solid experience in direct and/ or database marketing with proven track record
  • Able to work under pressure, manage deadlines and handle unexpected changes in expectations and/ or requirements
  • Strong business acumen with clear analytical approach and good with numbers
  • Possess strong interpersonal and communication skills
  • High level of integrity, take accountability of work and good attitude over teamwork
  • Take initiative to improve current state of things and adaptable to embrace new changes
About Great Eastern
Established in 1908, Great Eastern places customers at the heart of everything we do. Our legacy extends beyond our products and services to our culture, which is defined by our core values and how we work. As champions of Integrity, Initiative and Involvement, our core values act as a compass, guiding and inspiring us to embrace the behaviours associated with each value, upholding our promise to our customers - to continue doing our best for them in a sustainable manner.

We work collaboratively with our stakeholders to look for candidates who exhibit or have the potential to embrace our core values and associated behaviours, as these are the key traits that we expect from our employees as they develop their careers with us.

We embrace inclusivity, giving all employees an equal opportunity to shine and play their role in exploring possibilities to deliver innovative insurance solutions.

Since 2018, Great Eastern has been a signatory to the United Nations (UN) Principles of Sustainable Insurance. Our sustainability approach around environmental, social, and governance (ESG) considerations play a key role in every business decision we make. We are committed to being a sustainability-driven company to achieve a low-carbon economy by managing the environmental footprint of our operations and incorporating ESG considerations in our investment portfolios; improving people's lives by actively helping customers live healthier, better and longer; and drive responsible business practices through material ESG risk management.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes. #LI-KY1

Please note that our career opportunities are only posted on our Career Website ( and on our authorised job platforms which are specifically LinkedIn, JobStreet and eFinancialCareers. We do not initiate any unsolicited calls and all official emails from Great Eastern will be sent from email addresses ending with "". Should you receive any communications outside from these channels listed, please do not provide any personal information and do reach out to us at or at 6248 2990 for us to assist you and confirm the legitimacy of the content.
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