Owner of customer/prospects interaction and leads allocation framework –
To identify/map customers interactions and data flow for our omni-channel engagement in our MarTech and mobile ecosystem o develop data flow / interaction maps and model across different touchpoints to support leads allocation and tracking of end-to-end process. To maintain and enhance the rules of engagement for leads allocation and map strategic data linkages to existing digital and mobile ecosystem o monitor and refine the performance of the lead allocation engine and processes. To research and look out for new / best practices from FinTech / InsurTech to create a superior customer experience in the mobile-first approach.
To develop business case and obtain approval for pilot/experiments, test & learn and implementation o work with stakeholders to handle leads allocation automation day-to-day operations (including end-to-end performance reporting). To work across function teams to coordinate new and existing MarTech implementation / projects o develop best practices and documentations alongside with the product owners and teams (internal and external) ·
You are required to have sound understanding and experience across the following areas (but not limited to) :-
Data management and integration
Journey management and personalisation
Omni-channel content distribution
Lead distribution / management processes ·
You will be collaborating with different product owners to deliver the Mobile First / Digital First strategy – i.e. Product Owners from MarTech, Web/app development, UI or UX, Digital Transformation, Customer experience, Data Science, Product Development and etc.
Resource Complexity – People, Process, Financial & System Leadership [Insert descriptions of teamwork, people management and/or leadership. Descriptions of budget responsibility] · Work with cross-functional complex project / program teams with both tech and business stakeholders from all levels including Senior Leadership Team (SLTs) ·
Strong business and technical knowledge and good understanding of customer behaviours, segmentation and data capturing Problem Solving – Routine, concrete, complex or conceptual [Insert descriptions of problem solving required as part of the role and levels of complexity including any analysis of trends which lead to insights and solutions] ·
Strong communicator to be able to understand both tech and business requirements to connect the dots and deliver the implementation of use cases to fulfil business objectives · Good understanding of regulated industry system and compliance requirement to be able to navigate through channels and different function teams to execute the use cases ·
Quick to action in diagnosing and troubleshooting problems relating to the mobile first sales funnel Timeframe for decision making - The timeframe over which plans are created and delivered. Will become longer and more strategic with higher grades.
Develop implementation roadmap in 1 month (after joining) · Agree on the implementation roadmap in 2 months (after joining) · BAU (bi-weekly reporting / dashboard) are expected immediately after joining. Change – Adapt and Respond or Initiate and Drive [Inset descriptions of the level of change initiatives through coordination, leading change and the relevant impact to the organization] ·
Drive data-driven change within the company · Manage change control of agreed strategy & implementation of roadmap; · As the strong supporter of data-driven culture in the company ·
Experienced in managing digital transformation for oganizations, especially mobile and/or data related projects Internal Network – Local and/or Global · Data Science Team, Marketing, Tech and Product teams · Compliance and data protection team External Network – Customer Liaison and/or Strategic Relationship.
MarTech solution vendors / agencies · Technology implementation vendors Risk Management and Governance.
Promote good risk management culture, governance, and oversight relevant to the role and the business function(s) ·
Responsible to own, identify, measure, manage, and report risks and controls relevant to the role and the business function(s), in accordance with Risk Management Framework.
This includes timely resolution of control gaps and escalation of key issues at the relevant committees · Ensure that policies, processes and authority limits are updated, communicated and observed within the business functions(s). Exceptions are promptly dealt with and authorised by the appropriate level of management or the Board ·
Ensure appropriate levels of skills and experience within the team to carry out the business functions and that the Compliance Liaison Officer within the business function is given sufficient support · Ensure compliance with applicable regulations in Singapore, including but not limited to those issued by the MAS and business standards and policies.
Degree in marketing, business administration, computer science or similar related disciplines;
Required Capability: [New/important skills and abilities make the role holder more capable to complete a certain task,
perform the role better].
· 7-10 years of experiences in MarTech or related areas; retail financial services industry experience preferred but not compulsory
· Business oriented MarTech and Data individual with a strong project maturity
· Collaborator with good interpersonal & communication skills, able to work cross functionally to
manage complex implementation projects
· Good understanding of how connected data & real time personalized content influencing
customer behaviours in digital world
· Self-motivated individual with strong curiosity to challenge status quo and always look out for
better solutions in the market and best practices for improvement
· Experienced in partnership collaboration, project management & stakeholder management
· Experienced in Adobe Experience Manager / Adobe Campaign Classic / Salesforce Marketing
Cloud / Insider is a plus
Scrum Master certification is a plus
Interested candidates please share your resume at : Sunil.Dutta@lmarecruitment.asia
(EA Reg no : R1110670)
Company Reg No.: 201131609D, Licence No.: 11C4684
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