Develop, plan and execute creative and compelling marketing campaigns across different channels/platforms including SEO, SEM, social media marketing, email marketing, online/offline advertising, and events to achieve branding and business objectives.
Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products/services.
Manage the creation, editing, and optimisation of web content to improve organic search rankings, drive traffic, and enhance the user experience.
Plan, create and distribute content across various channels, optimising content for each platform and target audience.
Conduct research on market trends, brand's audiences, competitors, and end-to-end consumer journey to identify target audience segments, market trends, and opportunities.
Track and analyze website and campaign performance using web analytics tools (e.g., Adobe Analytics) and make data-driven recommendations for continuous improvement.
Work with Group Brands and Communication and agencies/media partners to plan for regular media coverage to showcase thought leadership.
Diploma or Degree in Business, Marketing or relevant field.
Min 5 years of experience is required.
Excellent writing, editing, and proofreading skills, with the ability to adapt content to various marketing channels and target audiences.
Proficiency in content management systems (CMS) and web publishing platforms.
Strong understanding of SEO principles, keyword research, and content optimisation strategies.
Possess an eye for aesthetics
Good understanding and proficiency in the usage of various digital marketing channels is a must.
Outstanding project management skills
Excellent communication, collaboration, and leadership abilities