Senior Associate, Data Analyst (Consumer Deposits and Secured Loans), Analytics, Consumer Banking Group Senior Associate, Data Analyst (Consumer Deposits  …

DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
DBS Bank Limited
in Singapore, Singapore, Singapore
Permanent, Full time
Be the first to apply
Competitive
Senior Associate, Data Analyst (Consumer Deposits and Secured Loans), Analytics, Consumer Banking Group
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities
  • Perform analytics for the Deposits/Lending Portfolio to identify acquisition and retention opportunities, provide timely insights to key stakeholders
  • Identify new business opportunity, marketing initiatives. Analyse customer behaviour or other related psychographic attribute and help design campaigns to drive customer engagement and marketing effectiveness with predictive analytics.
  • Review campaign performance and recommend strategies to improve future campaign effectiveness
  • Closely work with business teams and other functional areas to get buy-in on program recommendations and execution
  • Manage execution of ad-hoc business requests for information and analysis
  • Work with internal and external partners to support relevant projects and initiatives
  • Partner with data management teams to design, develop and maintain product data mart as a single source data for MIS/analytics
  • Design, develop, and provide timely dashboard/MIS to help product managers and management to drive business

Requirements

Non-Technical Experience
  • Strong analytical skills, highly numerate and proactive
  • Good interpersonal and communication skill
  • Minimum degree qualification, advanced degree will be preferred
  • With at least 3 years of relevant working experience, preferably with data management and analytics in the banking industry
  • Degree in Banking/Finance, Business, Mathematics/Statistics, Computer or related disciplines

Technical Experience
  • Proficient in SAS Programming, Enterprise Guide, macro and SQL, R, Python
  • Proficient in Teradata and RDBMS programming
  • Preferred knowledge in Business Intelligence tools, data mining, machine learning
  • Experience in manipulating and handling of large volume of data
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