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AIA Singapore Private Limited

Senior, Content Marketing Manager

AIA Singapore Private Limited Singapore
Posted 4 hours ago Permanent Competitive
Do meaningful work with us. Every day.

At Amplify Health, we're looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.

Our Culture and Values

At Amplify Health, we believe in fostering a culture that embodies the spirit of Courageous Entrepreneurs. We are passionate and innovative individuals who continuously strive to push boundaries and think outside the box. We understand that calculated risks are essential for driving progress, and we view failures as valuable opportunities to learn and grow.

As Outstanding People, collaboration, learning, and growth are at the core of our values. We trust and rely on each other, working together as a unified team to achieve our goals. When success comes our way, we celebrate it as a collective achievement, and we are committed to improving and excelling together.

We firmly believe in the mantra of Discuss, Decide, Do. Listening is fundamental in our decision-making process, and we act promptly, ensuring accountability in everything we do. Simplicity is the key to our efficiency, and we get things done quickly and effectively while being guided by facts and understanding.

At the heart of our pursuits lies a Lasting Impact. We prioritize the needs of our customers, and we are crystal clear about the problems we are solving for them. Progress is our north star, and while we strive for excellence, we acknowledge that perfection is a journey, and we remain focused on delivering excellent products that make a tangible difference.

If you are a passionate and innovative individual who thrives in a collaborative environment, where courage is celebrated, and customer focus is paramount, we invite you to join our team. Together, we will shape the future with our unwavering commitment to excellence and the determination to make a lasting impact in the industry.

You are a passionate content marketing manager with a proven track record. You are excited about the rapid evolution in the insurance and healthcare industry driven by new technologies in advanced analytics. You have a strong desire to join a team who is leading the way to the future of insurance and healthcare in Asia.

Role and responsibilities: As the senior content marketing manager, you oversee the content strategy, content development, distribution and strategic production of messaging to inform, engage and entice your audiences.

A day in your life as a content marketing manager at Amplify Health may include these activities:
1. Market research - you are familiar with A/B testing, keyword analyses and other qualitative methods to uncover insights into your target audience or personas and opportunities for thematic spaces to brand and own
2. Customer insights - you distill data and knowledge to insights that can be applied to create effective concepts and communications
3. Editorial calendar - you own the content marketing calendar, developing content topic strategy, compiling case studies, managing blog and social media accounts, writing short and long form editorial content
4. Content creation and production - you are creative, resourceful and are passionate about producing engaging content that changes perceptions, attitudes and behaviours
5. Brand engagement - you work with your digital marketing and product marketing counterparts to build a strong brand reputation for Amplify Health Asia. Your work boosts brand discoverability and generates leads for your commercial counterparts
6. Content marketing engagement tracking - you take a test and learn approach to all creative work, and you track performance of every piece of content to achieve the highest return on your investment of time and resources
7. Manage content marketing asset library - you efficiently maintain an up-to-date library of assets that are easy to access and use
8. Compliance - you ensure that all marketing materials and activities adhere to industry regulatory standards
9. Budget - you efficiently manage the content marketing budget, always keeping an eye on creative ways to repurpose content for maximum return on investment of time and resources

You are a perfect match if: You are a great storyteller.
You are a journalist at heart and are a naturally curious person. If you are into video journalism and photojournalism too, even better!
You are well versed in topics that do not necessarily fit in a specific discipline.
You enjoy keeping up with new technologies and the impact of technologies on the world at large. You have an innate desire to keep a pulse on new developments around you and enjoy sharing new information with others.
You want to make a positive impact by being part of a growing team who is transforming the healthcare and insurance industry in Asia.
You love data. You enjoy research and analyses to uncover insights.
You take great pride in producing quality work that is engaging, informative and valuable to your target audiences.
You are collaborative. You work well across functions and squads to consistently produce superlative results where the whole is greater than the sum of the parts.
You are inspired by our values and culture.
You are a versatile content creator. You are adept at short and long form content including whitepapers, case studies and industry thought leadership reports. You are familiar with audio and visual content formats.
You have marketing experience in healthcare, insurance and technology. If you don't have prior experience in one of these industries, you have a great appetite to learn.
You are proficient in the use of digital marketing software, tools and methods with a focus on content and SEO. You use content creation and publishing tools like Adobe Experience Cloud, LinkedIn and popular SEO, video and podcasting platforms as part of your role.
You love collaborating with people and have great project management skills.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Job ID  JR-49934
ABOUT COMPANY
Singapore
Insurance
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance g...
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