VP – Digital Acquisition Lead for Credit Cards VP – Digital Acquisition Lead for Credit Cards …

in Singapore
Permanent, Full time
Be the first to apply
in Singapore
Permanent, Full time
Be the first to apply
VP – Digital Acquisition Lead for Credit Cards
Job Description

Digital Sales and Marketing (DSM) plays a crucial position to Citi's strategic growth in Asia and EMEA, working across multiple business units (such as Wealth Management, Banking, Cards and Loans) to drive new and existing client growth, deliver best-in-class marketing experience across brand management and content and optimization via data capabilities.

We are looking for a strategically-minded and results-focused individual to drive digital Cards sales. The Cards Digital Acquisition Sr. Manager will be responsible for all marketing and sales efforts, supporting the growth of the credit card business across up to 15 APAC and EMEA markets. This role will require expertise in paid media/performance marketing, experience with building full funnel campaigns, knowledge on cross-selling products to a different customer segment, and an eye for new business opportunities.


  • Scale digital acquisition for new to bank Cards across APAC and EMEA markets by working with cross-functional teams to implement new initiatives and processes

  • Drive daily digital Cards sales via digital media, affiliates, partnerships, and most specially organic/owned channels and work with stakeholders across each stage of the funnel to drive leads to conversions.

  • Lead and execute the cross-sell program in support of the Retail Bank business

  • Enhance the MGM (member-get-member) program and scale it up as key channel for growth

  • Identify new growth opportunities for the credit cards business in key APAC and EMEA markets through test and learn, new partnerships, and marketing innovations.

  • Ensure effective implementation of the strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return

  • Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals

  • Conduct deep-dives into specific areas that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward

  • Experience with end to end project execution, from ideation to go-to-market strategy, to roll out plan

  • Support the team in weekly, monthly, quarterly business reviews with C-suite stakeholders, in selling the digital acquisition story


  • 6-10 years of experience managing campaigns for digital marketing and customer acquisition

  • Proven analytical, project and process management skills

  • Solid organizational skills and ability to manage multiple workstreams at a time

  • Self-starter who also has a demonstrated ability to work successfully in team environment and drive results from team

  • Ability to interact appropriately with people across different functions and multiple levels across organization

  • Detail oriented and is able to deliver results within short time frames

  • Experience in paid media marketing, building sales plans and optimizing media commitments

  • Consistently demonstrates clear and concise written and verbal communication skills


Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Job Family:
Digital & Social Media Marketing

Time Type:

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

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