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VP, MarTech Product Manager (Wealth Management), Regional MarTech, Consumer Banking Group

DBS Bank Limited Singapore
Posted 3 days ago Permanent Competitive
VP, MarTech Product Manager (Wealth Management), Regional MarTech, Consumer Banking Group
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Description

We are seeking a highly skilled and experienced individual to join our team as Wealth Management, MarTech Product Manager focusing on Private Bank & Wealth Management. In this role, you will be responsible for optimizing our marketing strategies, digital assets (websites/apps), and customer journeys to drive conversion and enhance customer experience. You will work closely with cross-functional teams to develop, execute, and analyze use cases to achieve business goals.

Responsibilities
  • Lead Wealth Management (PBTPC segment) Martech initiatives - working with wealth management team to establish and identify Martech gaps to build out the capabilities to support wealth management business growth agenda, project management of initiatives, budget and deliverables as required.
  • Lead delivery management for marketing technology projects, coordinating cross-functional teams (business and technology) to ensure on timely implementation on new projects and enable marketing and business goals
  • Lead programs leveraging MarTech solutions to scale leads for PB/TPC segment acquisition
  • Drive large scale program delivery, change management across the bank for marketing content scaling using GenAI, for content creation, storage, to distribution to support effective content marketing and personalisation at scale
  • Develop and execute a comprehensive MarTech change management through training, use case ideation, driving awareness of MarTech capabilities across the bank
  • Stay up-to-date with industry trends, emerging technologies and best practices in MarTech domain to drive changes in Private Bank & Wealth Management space to adequately prepare DBS to defend and improve digital marketing efficiencies
  • Represent CBGWM at the Enterprise Martech transformation Forum to lead and participate the discussions of standardization, framework building, workforce upskilling, best practice knowledge sharing
Requirements
  • Bachelor's degree in Marketing, Information Technology, Business, or a related field
  • Minimum of 10 years of experience in MarTech, with a strong focus on marketing efficiency and technology integration
  • Proven hands on experience with MarTech and/or Ad Tech solutions (e.g., Adobe, Tealium, AppsFlyer, Unica, Digital Asset Management (DAM), Digital Experience Platform(DXP), Google Ads)
  • Proven experience in change management, specifically in transitioning from one major technology platform to another
  • Strong understanding of the marketing ecosystem, including Digital /performance marketing and the use of various marketing technologies
  • Strong project management skills, with a track record of successfully delivering large scale projects
  • Critical thinking to solve problems, provide comprehensive MarTech solutions, excellent communication, and presentation skills, with the ability to convey complex technical concepts to non-technical stakeholders
  • Candidates with wealth management, consulting background are a plus
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Job ID  WD66546
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