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VP / AVP, Marketing Manager - DBS Foundation, Group Strategic Marketing & Communications

DBS Bank Limited Singapore
Posted 5 days ago Permanent Competitive
VP / AVP, Marketing Manager - DBS Foundation, Group Strategic Marketing & Communications
Business Function

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose

To date, the DBS Foundation is known for championing social entrepreneurship and implementing various community support programmes. Going forward we will build on this with a focus on providing daily needs for the less fortunate and improving financial literacy and inclusion levels of vulnerable segments across Asia.

With its new direction and a marked increase in commitment to the community, DBS Foundation is expanding our marketing team to ensure we effectively communicate our initiatives, reach a broader audience, and amplify the impact of our work. This expansion will enable us to engage more deeply with our stakeholders, promote our projects more vigorously, and drive greater awareness and support for our mission to foster inclusivity and provide essential needs to the vulnerable segments of society.

If you're passionate about making a difference and have a strong background in marketing, we invite you to join our dynamic team and help us create a lasting impact beyond!

Responsibilities
  • Brand and Marketing:
    • Devise and manage marketing programs targeting both internal and external audiences to enhance the visibility and impact of the DBS Foundation and other key initiatives like our staff volunteerism program Portraits of Purpose, in both Singapore and the region.
    • Collaborate with all DBS Foundation stakeholder to ensure all marketing and communications efforts are integrated and aligned with the foundation's goals and objectives.
    • Play a key role in ensuring all collateral and communications about the foundation developed by other stakeholders within the Bank are on-message and brand compliant.
  • Event Design and Management:
    • Design and manage internal and external events and activations of the foundation and other key initiatives like Portraits of Purpose-related events that involve our employee volunteers.
    • Work with program teams within the foundation in planning and executing community outreach and engagement events.
  • Advertising Media Management:
    • Ensure integration of content across different media platforms.
    • Track, measure, and report the effectiveness of marketing campaigns and events to continuously improve and optimise marketing efforts.
  • Budget Management:
    • Manage and track the marketing budget to ensure effective allocation of resources and return on investment.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field with at least 6 - 8 year of proven experience in marketing management, preferably within the nonprofit or social impact sector.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
  • Excellent communication and interpersonal skills; ability to copywrite a plus.
  • Demonstrated ability to work collaboratively across teams and departments.
  • Proficiency in digital marketing and media management.
  • Proficiency with various social media platforms including LinkedIn, Facebook, Instagram.
  • Deep experience in budgeting, event planning, management & execution
  • Keen eye for graphic design, attention to detail, and creativity.
  • Strong analytical skills with the ability to track, measure, and report on marketing effectiveness.
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.
Job ID  WD66839
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