IM EMEA, Head of Marketing Operations (12 month Maternity Contract)

  • Competitive
  • London, England, United Kingdom London England GB
  • Permanent, Full time
  • BNY Mellon Investment Management
  • 19 Aug 18 2018-08-19

IM EMEA, Head of Marketing Operations (12 month Maternity Contract)

BNY Mellon Investment Management's goal is to build and manage investment and wealth management strategies and solutions that address the ever changing needs of our clients. Drawing on deep expertise, we collaborate with our clients to understand their needs and tailor our best ideas and resources to meet their specific requirements. As recognised pioneers of the multi-boutique model, BNY Mellon have some of the best investment ideas, from the finest investment minds, all in one place.

BNY Mellon Investment Management has over US$1.8 trillion AUM (BNY Mellon, September 2017) and is the global investment management arm of BNY Mellon, one of the world's 7th largest global asset managers (Willis Towers Watson in conjunction with Pensions and Investments, October 2016) and 4th largest asset manager (Investments Pensions Europe, June 2016) active in the European marketplace.

Job Purpose:

As Head of Marketing Operations within IM EMEA Marketing (12 month FTC), you will work closely with all teams across Marketing and senior stakeholders across distribution to improve, optimize and ensure alignment of the wider department.

Key team functions

  • Technology: evaluation, implementation and management of marketing technology systems - automation, attribution and other solutions used by the team to ensure they are effective.

  • Data: ensuring marketing automation data, CRM data and relevant data is being collected according to best practise for quality, unification, access, and governance and measurement purposes.

  • Alignment: supporting the delivery of annual strategic marketing plans with CMO and annual strategic country/ channel plans. Oversight of operational budget planning according to business priorities.

  • Project management: facilitate robust PM to deliver key projects, actively driving the need for change/ implementation.

Key Responsibilities:

  • Facilitate strategic planning review sessions on an annual basis. Initiate and drive annual planning cycle for IM EMEA marketing (all countries/ channels and Marketing, working with CMO) - ensuring plans are produced on an agreed timeframe consistently and in an agreed format

  • Disseminate marketing and customer insight to ensure all marketing plans are developed on an informed basis. Provide up-to-date strategic insight on areas such as competitor analysis, external distribution trends, marketing best practice, and industry and customer research.

  • Lead and motivate a team of Marketing Operations Planners to work closely with and collaborate with all Marketing functions; Programme, Digital, Events, Editorial and Product Marketing Team.

  • Oversee and drive project pipeline foreseeing large project requirements such as impending regulation and including marketing automation developments, delegating projects across the team and planning resource.

  • Lead marketing specific projects- working with consultancies on an ongoing basis. Represent marketing on business wide projects such as regulatory or business change.

  • Work closely with Marketing Operations and Performance Analyst to drive, implement and refine Marketing's data strategy ensuring Marketing is appropriately well represented in Exco and Quarterly Boutique Review reports.

  • Work closely with Senior Marketing Operations Planner to support operational budget planning and key decisions/ changes.

  • Work closely with other departments such as Finance, Sales, Project Management, Global Procurement, Compliance, Business Technology and the CRM IM Team - to ensure that all projects and change goes through the correct channels.

  • Manage resource within the team and delegate to senior marketing operations planner/ marketing operations planner as required.

  • Work with the Chief Marketing Officer to ensure the effective smooth running of the team on an ongoing basis (e.g. resource management), acting as the first line of defence.

  • Escalate where appropriate/ required decisions and issues to Chief Marketing Officer identifying solutions and course of actions.


Person Specification:


• Action Oriented

• Ensures Accountability

• Drives Results


• Collaborates

• Communicates Effectively

• Drives Vision and Purpose


• Business Insight

• Client Focus

• Manages Complexity

• Effective and Sound Decision Quality

• Strategic Mindset


• Demonstrates Self-Awareness

• Manages Ambiguity

• Situational Adaptability

Needs to be outgoing, professional and confident. Experience in Marketing Operations/ Planning function in the past will be an advantage as well knowledge of marketing automation/ CRM. This individual will be extremely detail focused and will be motivated by running programs efficiently and effectively.


For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

As one of the world's leading investment management organizations and one of the top U.S. wealth managers, BNY Mellon Investment Management combines agility, insight and scale to create and deliver strategies and solutions to address our clients' needs. Encompassing BNY Mellon's investment management firms, wealth management organization and global distribution teams, we draw on deep expertise to collaborate with clients and tailor our best ideas and resources to meet their specific needs. We pride ourselves on providing dedicated service through our network of global professionals who have a deep understanding of local requirements. With our extensive experience in anticipating and responding to the investment and financial needs of the world's governments, pension plan sponsors, corporations, foundations, endowments, advisors, intermediaries, individuals and families, and family offices, BNY Mellon Investment Management is dedicated to helping clients reach their goals.

BNY Mellon is an Equal Employment Opportunity Employer.

Primary Location: United Kingdom-Greater London-London
Job: Asset Management
Internal Jobcode: 53750
Organization: BNYM IM EMEA Ltd-HR14104
Requisition Number: 1807428

Tags: EFC:EMEA: 2-I