Senior Marketing Manager – M&G Real Estate Senior Marketing Manager – M&G Real Estate …

M&G Prudential
in London, England, United Kingdom
Permanent, Full time
Last application, 24 Jun 19
M&G Prudential
in London, England, United Kingdom
Permanent, Full time
Last application, 24 Jun 19
M&G Prudential
Senior Marketing Manager – M&G Real Estate
Working with M&GPrudential as a Senior Marketing Manager - M&G Real Estate means becoming part of a brand with a global reputation and an exciting vision: to become the best loved and most successful savings & investments business.

The forthcoming planned de-merger of M&GPrudential from the Prudential Group PLC provides a terrific opportunity to create a truly international and integrated savings and investments firm. A firm built on a rich and long history and with a commitment to an innovative future centred on the needs of customers and clients. There is a genuine opportunity to drive competitive advantage with value creation through the formation of this new organisation.

If you're inspired to join us, and have the necessary qualities, then this could be the opportunity you've been looking for.

The Role

In this role you will be responsible for the development and delivery of the Institutional Real Estate marketing strategy. The role will support the M&G Real Estate business.

Key Responsibilities:
  • Build brand recognition and position M&G Real Estate across all key institutional markets - UK, Europe, Asia and US in partnership with local on the ground marketing resource.
  • Presence at and travel to key international markets as needed.
  • Develop and implement a measurable marketing strategy to reach institutional clients and prospects.
  • Plan, manage and deliver fully integrated marketing campaigns, using offline and online media and in line with the strategic objectives of the business.
  • Develop and maintain marketing literature and country websites, ensuring their content is accurate, up-to-date and relevant to the target audience.
  • Build a strong partnership with the distribution and investment teams to establish priorities and gain alignment on strategic plans.
  • Work closely with the property research and central content team to plan and produce thought leadership materials and content.
  • Provide clear direction and leadership to people under management. Support and encourage their development.
  • Ensure that all marketing activities comply with the regulatory, Conduct Risk (Customer at Heart) and Treating Customers Fairly requirements of FCA and local regulators
  • Business approver responsibility for marketing material.
  • Work in collaboration with counterparts in M&G Investments to ensure a unified marketing approach and optimisation of existing resources.
  • Manage and build strong relationships with internal departments, key clients and external agencies on an ongoing basis.
  • Ensure all processes and procedures are documented and followed to ensure quality output of all materials, campaigns and programmes across all elements of the marketing mix.
  • Responsible for budget planning, allocation and day-to-day management for all real estate marketing activities.

You will have:
  • Property investment marketing experience preferred or strong industry (Asset Management) and Marketing experience.
  • Strong understanding of real estate investment markets, investment products and the investment industry in general.

You will ideally be educated to degree level with appropriate marketing qualifications either post-graduate or professional training.

People who work at M&GPrudential agree that ours is a great place to work with a brilliant team spirit. It's also an innovative, high-performing, commercial environment that's totally focused on customers. As an M&GPrudential colleague you'll get all the support you'd expect, including full training and professional development. You'll receive a competitive salary and reward package. And in a fast-changing world, you'll join an organisation that's leading the way in helping customers achieve their long-term financial goals.

M&GPrudential is committed to a diverse and inclusive workplace. Our role as an employer is very simple - to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.

We welcome applications from individuals who have taken an extended career break, and we are willing to consider flexible working arrangements for all of our roles.