Lead Digital Analytics Vice President Lead Digital Analytics Vice President …

Goldman Sachs
in Chicago, IL, United States
Permanent, Full time
Be the first to apply
Competitive
Goldman Sachs
in Chicago, IL, United States
Permanent, Full time
Be the first to apply
Competitive
Lead Digital Analytics Vice President
>

CONSUMER AND INVESTMENT MANAGEMENT DIVISION (CIMD)


The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.

RESPONSIBILITIES AND QUALIFICATIONS

RESPONSIBILITIES AND QUALIFICATIONS

Responsibilities:

  • Oversee Analytics for Performance Marketing, organize, supervise and develop a lead nurturing supportive Analytics and Insights capability
  • Provide analytical support, including dashboards, tagging, campaign performance monitoring (including SEO, SEM, Display, Retargeting, Email); interpret data analyses and competitive insights to identify, understand and support business opportunities
  • Partner with Marketing and Sales teams to understand and anticipate business needs
  • Partner with Digital and Sales technology teams to develop and continue to improve upon marketing capabilities, through both leveraging existing tools and when appropriate, augmenting the marketing tech stack
  • Create foundation for future A/B and multivariate site testing though identification of funnel and lead optimization opportunities aligned with business objectives
  • Ensure 'best in class' Analytics approaches

Desired characteristics:

  • 10+ years of experience working for a financial services company in analytics or other quantitative function
  • Masters degree (U.S. or equivalent) in Mathematics, Statistics, Economics, Engineering or a related field preferred
  • Deep understanding of available technology, products and pain points of digital marketing
  • Skill utilizing SQL, SAS, R, Python (or similar) for advanced statistical analysis
  • Excellent data visualization skills to be able to determine the appropriate visualization for a variety of data types and create compelling stories with data.
  • Exceptional written and oral communication skills with a proven ability to articulate complex ideas, express and defend a point of view, and influence outcomes
  • Excellent people leadership skills and a proven track record of developing high potential talent and delivering results
  • Experience leading strategic A/B and Multivariate test plan development
  • A basic understanding of agile methodologies and continuous delivery
Goldman Sachs logo
More Jobs Like This
See more jobs
Close
Loading...
Loading...