(Deputy / Assistant) Business Development Manager (Card Portfolio)

Bank Of China (Hong Kong) Limited Hong Kong

Posted 5 days ago Permanent Competitive

Responsibilities:

Formulate credit card portfolio growth strategy, identify key drivers to grow and implement programs to growth card portfolio, probability to achieve KPIs on Credit Card Interest Income, Card Installment sales volume, Interest Bearing AR balance and overall Credit Card AR balance;
Lead and drive product strategies on card loan features and roll out marketing programs, design segmentation and personalized product pricing, develop new initiatives for card lending products etc ;
Drive digital initiatives including customer targeting, digital customer journey and digital onboarding , eChannel specific incentive programs in order to increase digital channel contribution to overall business and deliver excellence customer experience
Work closely with data analytic team to define target segments, conduct portfolio analysis and utilize big data in formulating customer segmentations
Co-ordinate and work closely with different sales channels including branch, inbound & outbound sales team and digital channels; monitor channel performance & effectiveness
Keep abreast of market trends and competitor activities to identify opportunities and increase market competitiveness
Co-ordinate and work closely with various internal & external stakeholders to ensure smooth and timely delivery on initiatives & integrated marketing programs

Requirements

Degree holder or above；
More than 5 years' experience in Banking / Finance is preferred (ideally in credit card, loan on card / unsecured lending) ；
Digital mindset, great sense of ownership and attentive to details
Self-motivated, strong marketing and interpersonal skills
Good command of both written and spoken English and Chinese；
Good at using English / Chinese Word Processing tools；
Less experience will be considered as Business Development Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course. For details, please click here .

Job ID 498309

Please Stay Alert to Potential Scams

We would like to remind you that eFinancialCareers is a job board and does not conduct hiring or ask for payment or any financial details as part of the job application process.

If you receive any suspicious messages claiming to be from us or a hiring company, we urge you not to click on any links and not to reply to the message itself.

Instead, please report the message to our support team at support@efinancialcareers.com.

It is advisable to always verify job offers directly with the hiring company.

More Jobs From Bank Of China (Hong Kong) Limited