Job Description

This position is responsible for supporting the Manager - Marketing and Loyalty in the development and execution of marketing campaigns, and initiatives that drive Card usage, Cardmember engagement, spend growth, and brand advocacy for American Express. The incumbent will manage the end-to-end delivery of marketing campaigns and Cardmember communications, ensuring timely execution while maintaining compliance with American Express policies, brand standards, and regulatory requirements.

The role will partner closely with cross-functional teams across Business Units and Enterprise functions to deliver integrated marketing programs that support business priorities and enhance the overall Cardmember experience.

Responsibilities

• Drive broad-based engagement marketing activities, including Cardmember offer campaigns, outbound marketing initiatives, and local and GBA spend campaigns
• Create and manage marketing assets across various touchpoints, including eDMs, social media content, website updates, landing pages, in-app communications, and marketing collateral, while maintaining brand consistency and compliance with internal guidelines
• Prepare and manage compliance-related customer communications, including force notifications and regulatory notices, ensuring all communications are accurate, timely, and compliant with applicable regulatory and internal policy requirements
• Coordinate with external agencies, merchants, vendors, and strategic partners to ensure marketing campaigns are executed effectively
• Prepare regular marketing reports, campaign performance dashboards, and post-campaign evaluations to communicate results, learnings, and recommendations to internal stakeholders

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline
• 3-4 years of experience in marketing, campaign management, customer engagement, or brand marketing
• Proven experience in planning and executing integrated marketing campaigns, with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across cross-functional teams and build strong working relationships
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint. Experience with digital marketing platforms, CRM tools, or marketing analytics is an advantage
• Excellent written and spoken English and Chinese are preferred; proficiency in Mandarin is an advantage

About Us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.