Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Summary
The Business Development Manager (BDM) will be responsible for developing, implementing, and overseeing comprehensive marketing strategies to promote UOB Malaysia's financial products and services, enhance brand awareness, and drive customer acquisition and retention within the Malaysian market.

Job Responsibilities

• Develop and execute integrated marketing campaigns across various channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events, aligned with business objectives and target audience segments.
• Conduct market research and competitor analysis to identify new opportunities, understand customer needs, and stay abreast of industry trends to inform marketing strategies.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI on marketing initiatives.
• Collaborate closely with product teams, sales, and other internal stakeholders to ensure marketing efforts support product launches, sales targets, and overall business growth.
• Oversee the development of compelling marketing collateral, including brochures, presentations, website content, and advertising materials, ensuring brand consistency and adherence to regulatory guidelines.
• Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Manage relationships with external agencies, vendors, and partners to ensure timely and high-quality execution of marketing activities.
• Ensure all marketing activities comply with relevant financial regulations, internal policies, and ethical standards.
• Lead and mentor a team of marketing professionals (if applicable), fostering a collaborative and high-performing environment.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Less than 3 years of working experience
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong understanding of both traditional and digital marketing channels, tools, and analytics (e.g., Google Analytics, social media analytics).
• Excellent communication, presentation, and interpersonal skills with the ability to effectively engage with stakeholders at all levels.
• Demonstrated ability to manage budgets, projects, and external agencies efficiently.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Knowledge of Malaysian financial regulations and compliance requirements related to marketing is highly desirable.
• Proficiency in English and Bahasa Malaysia (both written and spoken) is essential.

Additional Requirements

University-Bachelor, Work Experience Level for GTO CWF

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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