Head of Brand, Asset Management, London

Non-disclosed London, United Kingdom

Posted 12 days ago Permanent Competitive

Our client is a global asset manager seeking a Head of Brand to set the brand strategy and lead integrated brand and product campaigns worldwide.

Responsibilities

Define and deliver the global brand strategy aligned to corporate and commercial objectives
Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
Own strategic briefs covering objectives, target audiences, key messages and KPIs
Guard and evolve brand identity (visuals, messaging and tone of voice)
Translate Sales priorities into effective campaign strategies with measurable outcomes
Track brand health and campaign effectiveness; turn insight into recommendations
Monitor market trends, competitors and client perceptions to inform positioning and innovation
Lead agency partnerships for creative, media and production; secure high‑quality delivery.
Oversee advertising asset production, workflows and on‑time delivery to media partners

Requirements

Extensive previous brand experience in asset management
Proven success creating and executing global brand strategies

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