UX Writer, Bank (Assistant Manager / Manager)
Key Responsibilities
- Develop and curate engaging digital content experiences across platforms, ensuring alignment with brand identity and enhancing user engagement in English, Traditional Chinese and Simplified Chinese.
- Partner with UX/UI teams to shape how content integrates with design, influencing information architecture and user flows across digital interfaces.
- Create and refine content with a strong focus on creative storytelling and strategic messaging to connect with diverse user groups.
- Leverage AI tools and data insights to innovate content strategies and deliver dynamic, user-centric digital experiences.
- Translate business requirements and user insights into clear content frameworks and strategies that address user needs and goals.
- Present content strategies and recommendations to stakeholders, clearly articulating the impact on user experience and engagement.
- Develop and implement GenAI use cases and content models, incorporating AI governance to enhance efficiency and innovation in content creation.
- Build scalable content frameworks, templates and guidelines to ensure consistency and quality across digital channels.
- Continuously iterate and improve content using analytics, user testing and feedback to enhance clarity, engagement and conversion.
- Promote a user-first content approach, enabling users to interact with digital services confidently and effectively.
Requirements
- Degree in Communications, Design, Journalism or related fields.
- 3+/ 5+ years of experience in content design with strong digital portfolio.
- Good understanding of UX principles and content integration.
- Strong project management and stakeholder communication skills.
- Familiar with tools like Confluence, JIRA or Figma; able to use data/feedback to refine content.

Job ID GGWKFT-254B7756
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